Competitive Market Studies

Builder/developers cannot successfully sell through a residential neighborhood or destination resort without a complete understanding of the competitive market.   A new project cannot stand on its own without its team having a thorough understanding of the competition, market absorption and new/resale inventory.

Unfortunately, many builder/developers approach the process in reverse…they acquire the dirt, devise a land plan, design a product and then focus on the buyer.  At that point it’s too late and the sales team is forced to overcome objections that could have been avoided from day one.

Prior to starting your new project, The Ball Group will spend several weeks gathering comprehensive data on your community and several more weeks compiling information on your competitors.  Once TBG’s research is finalized, the education begins.  Your staff will learn everything about the competition, receive a winning sales and marketing strategy, product and amenity recommendations, regional and national advertising advice and a proposal on how to make your venture efficient and profitable.

Consulting Services

When conceptualizing a new planned community, high-rise condominium or resort development, it’s important to make design decisions with the buyer in mind.  Our clients are all construction experts, but sometimes they forget about the end game…the buyer writing the check.  The days of “build it and they will come” are long gone, so strategic planning from a sales perspective is more important now than ever before.  Not knowing your audience can cost you millions of dollars, so involve The Ball Group in all aspects of your new project’s planning phases including:

• Community Land Planning
• Product and Amenity Conception/Design
• HOA, Condo and ARB Document Review
• Brand Conception/Identity
• Marketing Plan and Pricing Strategies
• Collateral Design/Production
• Sales and Model Center Design/Production
• On Site Services

Your planning and design work is complete and it’s time to start selling real estate.  The Ball Group’s management team stands ready to implement a highly proficient sales operation with an elite group of competent new home sales executives that understand sophisticated buyers, high-end product lines and the lifestyle your clients desire.

It all starts will intense training of the sales staff on your product and even more concentrated training on the product of your competitors.   TBG will dedicate a high powered sales team to your luxury neighborhood or resort who follow a critical path and build long lasting relationships with your buyers through dedication and persistent, targeted follow-up.  Other services we provide to our clients include:

• Sales Staffing
• Elite Sales Training, Competitive Training, Project Training
• Contract/HOA, CA, ARB Document Training
• Prospect/Lead Tracking Technologies
• Community & Resort Staff Training
• Direct Marketing & Media Planning
• Advertising & Public Relations
• Internet Marketing/Interactive Web Design/SEO-SEM/Social Networking
• Comprehensive Sales Reporting and Analysis
• Co-Broker Relations
• Financial Services
• Event Management