The Ball Group’s experience stretches across many forms of new luxury real estate including single-family estate communities, luxury high rise condominiums, resort destinations and large planned developments.  Because TBG has perfected a strategy that steadily absorbs high-end real estate, our team of new home sales and marketing experts has attracted the work of some of the nation’s most prestigious Builder/Developers.

Planned Communities – Research Is The Answer

Retaining The Ball Group will give you fresh ideas about how to market and sell your next planned community.   Many builders and developers are excellent at the sticks and bricks, but often miss the mark defining a buyer, ultimately resulting in significant amounts of wasteful spending on a product that is difficult to sell.  TBG’s expertise is in knowing what buyers want and it all starts with comprehensive market research.  TBG’s research department will put you on the right track to designing and building a saleable product.  Let us counsel you from a sales perspective on land plans, amenities, lot size, pricing structure, architecture, home standard features and golf club/marina memberships.  Then let us help you design a sales center, decorate your models and staff the sales center with hand-picked, motivated new home sales executives who are highly trained to follow a critical path and build long lasting relationships with your buyers.

High Rise Condominiums

Building luxury high rise condominiums can be a treacherous endeavor, especially in these uncertain times.  But with strategic planning, a prime location and the foresight to design buildings that are first in class, our client’s luxury high rise product has been extremely successful.  The right strategy for success starts with understanding every aspect of your market, especially your competition.  Let TBG’s research department dissect the current strategies of your competition and compare them line-by-line for standard features, amenities, location, absorption, marketing and media, outside brokerage, maintenance fees, models, collateral material and other significant areas of your competition’s sales success.  The Ball Group’s analysis of this data will put your company on the right track for designing, building and marketing a building that sells through.  And it doesn’t stop there…our experts will counsel your team from a sales perspective on drafting condominium documents, designing a sales center, decorating and staging a temporary model center, devising a cost effective marketing and media plan and creating a pricing matrix that maximizes sales.  Implementing a highly trained and motivated sales staff that can steadily sell units is the final piece of the puzzle and The Ball Group has access to the top resources in the industry.

Resort Destinations – Always First In Class

Building a successful resort destination is about blending first in class amenities, lodging and real estate with a destination that everyone would love to call home.  The Ball Group’s President, W. Allen Ball, was Executive Vice President of the Kiawah Island Company in its early growth period and knows first-hand the tools necessary to make a 5-Diamond® resort destination a profitable venture for the institutional and private investor.  From developing essential infrastructure to building golf courses, selling ocean waterfront real estate to building hotels, The Ball Group will be there to help your company succeed at selling your next resort project.