Selling luxury homes in a down market is not rocket science; nor does it require a silver bullet for success.  Down market sales is about basic sales fundementals, following a critical path and providing the client with a product he/she cannot afford to pass up.  The Ball Group believes that for a neighborhood to be successful in a down real estate market it has to be first in class.  If it cannot be first in class, then our job is to create a class the community can be first in.

Today's buyer is more sophisticated and product knowledgable than ever before and we have the internet to thank for that.  Not only do they know your product, but buyers know the product and pricing of all of your competitors.  Finding a way to seperate your new community from your competition, giving the buyer a product that looks like a tremendous value and providing affordable financing options is the key to today's successful venture.  Doing this requires diligence, a solid marketing budget and the capability of accepting the fact that the market is changing daily.  Builders and developers have to be prepared to adjust on the fly and sacrafice margins.

The Ball Group spends thousands of man hours disecting real estate markets for our clients because to be successful, our clients have to know what is and what's not selling.  In additon, they need to know why.  TBG's market research division gets the answers to these questions so we can design a strategy that can effectively drive traffic to your community, then pay off that traffic unit with a thoughtfully designed product that looks like a tremendous value.

The Ball Group sells luxury real estate in any market. Call us today and let's set a time to meet.

Brad Ball
Vice President of Operations